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The advantages and disadvantage

The advantages and disadvantage of Online Marketing

Website Marketing refers to advertising of your products or services online. Internet Marketing allows you to promote your goods and services online at a fraction of the cost of traditional advertising.

Internet Marketing involves creation of a strategy suitable to your websiste to advertise your business on the internet. It binds together creative and technical aspects of the web including advertisement, development, layout and sale.

Distinct business models are involved by internet Marketing.

A few of the processes of Online Marketing are:

Banner Ad placement

Internet search engine positioning

Internet search engine optimization

E-mail newsletters

Link building

Post entry

Affiliate Marketing

Online direct selling

Pay-per-click marketing


Online Public Relations

It has many edges.

That is used in search engine Marketing where ads are derived from internet search engine results.

Cater to interests that are specific - Online Marketing and geo marketing is a form of Advertising that appeals to particular interests and tastes rather seo st albans than the usual comprehensive demographic. Online marketers can cater to markets segmented according to age, sex, geography and other general factors by promotion in specific websites.

Geo- marketing: Content that is different can be delivered by one based on geographic location, IP address, ISP of the client.

Different content by choice- The customer can exercise their selection of information

Comparatively cheap- Online Marketing prices minimum when compared with other media like print and TV. There's no need to invest on physical assumptions. It includes a small percentage of the marketing budget that is conventional.

International company-

Measuring data is not difficult -Nearly all facets of online Marketing plan could be followed, quantified and tested. Advertisers pay-per action or can use a variety of means pay per play.

Liability- Internet Marketing vests advertisers with a greater degree of accountability.

In spite of these edges not all businesses are oriented due to the following disadvantages:

You could become involved in illegal or unethical practices like spamming. Another disadvantage is the fact that sometime company is such that it must be tangible to the consumer and demands a physical demonstration. Or you also may be targeting a consumer who's not computer savvy. Also, many customers will not be comfortable doing online transactions with their bank card.

But Online Marketing is a thought that is hot and happening. Most customers browse the Internet to find what they need before they see a store. Out of all local business investigations, 86% of users follow their investigation up using a visit or a phone call to the store. Hence the significance of internet Marketing.

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