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Inner Communications: Planning the Strategy

Internal Communications: Planning the Plan


Many businesses focus on communicating to their audiences that are external; segmenting markets, researching, developing messages and tactics. This same care and focus ought to be turned in to create an internal communications strategy. Effective internal communication preparation empowers small and large organizations to develop a procedure of information distribution as a way of addressing organizational problems. Before inner communications preparation can start some basic questions should be answered.

-- What's the state of the organization? Ask questions. Do a little research. One form of research would be to take a survey. How's your business doing? What do your employees consider the business? Some may be surprised by how much workers care and would like to make their workplaces better. You can also uncover understandings or some hard truths. This information will help lay a basis for what messages are conveyed and how they may be conveyed.

This is the point where a business can define the culture they wish to represent the organization's future. Most firms have an external mission statement. Why not have an internal mission statement? The statement might concentrate on customer service, continuous learning, striving to be the biggest firm in the market with the most sales, but to function as the most suitable business together with the very best satisfaction evaluations, or quality.

Where are we going, and what's the progress? As aims are accomplished internal communication objectives must be measurable, and will change over time or priorities change. For instance, the financial scenario of a firm might be its greatest concern. One objective might be to reduce spending by 10%. How can everyone help decrease spending? This then measured, and backed up by management behavior needs to be communicated through multiple channels, multiple times, and then progress reported to staff.

Internal communication channels or tactics comprise: supervisor to employee, employee to employee, small assemblies, large assemblies, personal letter or memo, video, e-mail, bulletin board, special occasion, and newsletter. A number of studies show this list to be in order of the majority of effective. However, this may be determined by the individual organization. Some companies may make use of them all, but not effectively. As the saying goes, "content is king." Among the worst things a company could do is speak a great deal, although not really say anything in any way.

With an effective internal communications plan in place a business will be able facilitate change initiatives, build awareness of firm targets, and to address staff concerns. By answering a few fundamental questions businesses actually create an organization greater compared to the sum of its parts and can start communicating more effectively with team members.

Tags : communication

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