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Business Website Design Preparation and Planning

Company Website Design Preparation and Planning


A web site is an advertisement that is international, consequently business website design training and planning takes a combination of several skills: business acumen, visualization, marketing knowledge, ingenuity, technical know how, etc. Expecting to be excused by critics, I might dare to compare the whole website design process with "wine making" which calls for planning, collecting the choicest grapes, fermenting, maturing, bottling, marketing and selling the item. The inner satisfaction felt by way of a wine maker when he watches the wine mature before his eyes is not dissimilar to the pleasure felt with a web designer when he observes his job evolve.

"Groundwork is half the game" in nearly every section of life and thoroughly planning a website design is absolutely essential for its success. Having really been for many years in the business, frequently I have found that small business web designers spend time seeing template theories & competitor sites and then instantly start making the home page. That is a frivolous, merely presentational strategy that doesn't reveal the web architect in a good light. In this article we shall analyze some significant steps of website design preparation and planning that can result in an international standard, user-oriented business website.

1. (Warren Buffett time) The CEO outlook: interact with their CEO and Read the information / content of the company / promotion head to get a comprehension of site design demands and their business. Create what I call a "CEO sheet" and note down the information they give you. Exactly what does the company need to achieve through the site? Which services, products or notions do they would like to highlight? How in regards to customer focus and the company's brand image? Naturally company, more company, yet more business would be thought about by a CEO. While understanding the company outlook of the company's do not forget the consumers who allow the business to exist. Your website design planning should concentrate on building an enduring business through the internet site, not only accelerated bundle.

2. (David Ogilvy time) The Marketing perspective: Mental gymnastics is effortful but for those who have a strong imagination you will find a way to perceive many focus regions of the company's advertising department. If it's possible to do so meet the Marketing Head. Believe HOW you are able to make use of the website design to boost knowledge of products that are most important, how to produce a great standing, how to enhance customer perception etc.? Get information or think up punch lines that hit the customer, banners the eye, special offers etc. Take note of all with this to the 2nd website design preparation sheet - "Marketing Aims Sheet".

3. (Chanakya Strategy Time) R & D: Before any website design theories begin to take shape in the mind, it's time for you to do exhaustive research. Assess (not view) layout and functionality of adversary sites to assess their weaknesses and strengths. Go through the navigation, organization, performance, customer impact etc. and record what they're doing well and how you can do it better. Develop a table with features as competitor names and rows as headings. Then take note of your perspectives about each feature in the applicable boxes.

4. (Srinivasa Ramanujan style) Dream time: By now your should have some idea concerning the business aims and advertising strategies that your website design will incorporate. In addition you understand what your website is going to be competing against. To prevent "analysis paralysis", take a short mental break and indulge in daydreaming. That is the particular prerogative of website designers - being paid to day dream on the job smiley.gif Enable that which you've got done to date to draw a rough picture of the site in your mind. Imagination is the real measure of mind. Dream languidly till you start to feel the exhilaration that suggests you're getting close to completing your website design prep, or even fantasize about your website design.

5. Customers' web site experiences not change brand satisfaction but also directly translates into sales. Picture that you visit the site you've emotionally visualized. Could you feel at home with your website's colors, usability, functionality, personalization, level of aesthetics detail, speed and security?

6. It is time now to amalgamate the mental imagery more concretely. I have often stressed upon website designers to first draw their notions on paper with colored pencils before starting their preferred editing software. It enables free expression without constraining your suggestions to tool limitations. Draw, polish and redraw your concept. Make reference to the Competitive Analysis, Advertising and CEO sheets often. Cease only if you are satisfied that all the mental exercise you've got done in the above mentioned steps is well reflected in your drawing. Now think about the internet designing tools that you will want yourself and consult together with your web programming team regarding scripts, databases along with other technical necessities of the website. I firmly propose finding alternative strategies or expanding familiarity with tools rather than completely distorting your concept that is drawn due to software constraints. The option will present itself, should you try hard enough.

7. (Sherlock Holmes Time) Step Down: Sherlock himself did play the violin at strange hours and was acutely conscious of the power of detachment. A well-rested mind that was free is a weapon that was potent. Let go of all ideas related to website design for a while and do something different. After a brief break that is absolute begin designing your site.

Names of some famous people happen to be mentioned above for a rationale. The astute web site designer can read about the famous or on a vacation to get insights into views that are necessary.

Gift fuels fire. Many would be inclined to think that after spending so much time and energy on website design preparation and planning, would one have enough left for executing the same. The conscious and sub aware are both far more strong than we comprehend. You may pleasantly surprise yourself when sometimes a couple of hours are taken by the entire website design planning. One last word: Remember when your creation is whole to savor and cherish it.

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