AUDI AG (Xetra: NSU) is a German company which produces cars under the Audi brand, pronounced /ˈaʊdi/. It is part of the Volkswagen Group. The name Audi is based on a Latin translation of the surname of the founder August Horch, itself the German word for “listen!"
Audi is headquartered in Ingolstadt, Bavaria, Germany.
It has been a wholly-owned (99.55%) subsidiary of the Volkswagen Group (Volkswagen AG) since 1964. Volkswagen Group relaunched the Audi brand with the 1965 introduction of the Audi 60/72/75/80/Super 90 range (sold in certain export markets simply as the "Audi") shortly after the name was acquired as part of Volkswagen's purchase of the Auto Union assets from former owner, Daimler-Benz.
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