Branding - Blog

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August 2016

Aug
7
2016

Selling The Dream

We are big fans of great books.One of our favorite books is Guy Kawasaki’s Selling The Dream.In Selling The Dream, former Apple software evangelist Guy Kawasaki lays the groundwork for what it takes to drive passion.Realizing that people “aren’t stupid” and don’t buy what they’re told, Kawasaki view...

Tags : selling sales

 
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