Watch Esq - The Rolex Day Date President
It was as if all ideals of energy, prestige, and influence were distilled and concentrated in one particular outstanding timepiece when the Rolex Day Date was 1st launched inside the 1956 BaselWorld. For this reason, Rolex founder Hans Wilsdorf believed it fitting to present the newly elected U.S. President of the time, Dwight Eisenhower, together with the gorgeous gold timepiece. Since then, the Rolex Day Date became the veritable symbol of the highest seat inside the most effective government on the globe, earning the name, "President". This fierce reputation resulted in 1 of the most memorable advertising campaigns in history, promoting the Rolex Day Date President because the timepiece for "men who guide the destinies in the planet."
The 1956 BaselWorld showcased the 6511 Rolex Day Date President model, presented in 18k yellow gold and platinum models only. It was fitted with an enhanced bracelet based on the Oyster design and style, named the President bracelet, which functions a higher quantity of links for a more comfy and secure match. The demand for the powerful-looking timepiece rapidly caught on, prompting Rolex to release the Rolex Day Date President 6611 installed having a new movement. This movement was the initial Rolex timepiece to become engraved with the words "Superlative Chronometer Officially Certified" on its dial, generating it much more beneficial and specific not merely to watch enthusiasts and watch collectors, but for all those who hold accurate top quality and perfection in higher regard.
Throughout the 1970s, the Rolex Day Date President underwent many microtechnological improvements, such as the addition of the "hack" feature, which makes it possible for the second hand to be entirely halted, creating synchronization with other watches less complicated. The Swift Set and also the Double Swift Set characteristics had been subsequently added, enabling the independent adjustment from the day and date functions respectively.
At present, the Rolex Day Date President is regarded as a single from the flagship models of the Rolex Oyster Perpetual line, exhibiting remarkable balance amongst classic, timeless design and style and superior, cutting-edge technology. Contemporary versions come in 36mm, offered inside the following editions: (1) an 18k yellow gold model having a white dial as well as a fluted bezel; (two) an 18k white gold model having a rhodium dial, diamond hour markers, plus a fluted bezel; (3) an 18k everose gold model using a pink dial as well as a domed bezel; (four) as well as a platinum model with an ice-blue dial plus a domed bezel. All Rolex Day Date President timepieces are fitted with an exquisitely designed President bracelet, engineered to supply the very best, most comfy, and most secure match inside a exclusive, classy, and fashionable architecture.
Internally, the Rolex Day Date President is powered by only the very best in horological microtechnology, widespread to all watches in the illustrious Rolex Oyster Perpetual line. A self-winding 3155 calibre movement certified by the Contrle Officiel Suisse des Chronomtres, or COSC, as a superlative chronometer beats at the heart of the Rolex Day Date President. This certification guarantees correct timekeeping and dependable efficiency regardless of location or extreme modifications in environmental situation. A slim however sturdy sapphire crystal guards the Rolex Day Date Presidents dial from scratches and dust build-ups, plus a distinctive Cyclops lens is set on its 3 oclock position to conveniently magnify the date numeral underneath. On the dials 12 oclock position would be the day aperture where the present day is displayed, created obtainable by Rolex in 26 languages. Perpetuating the Rolex Oyster legacy is its hermetically sealed caseback measuring a torque of five Newton meters, which renders the Rolex Day Date President waterproof for as much as a depth of 330 feet or 100 meters.