Hiring the Best Employees with Corporate Reputation Management
The productivity and efficiency of an employee directly impacts the well being of a corporation. A corporation with extremely talented and efficient employees is bound to outdo its competition in the long run. One way to hire the best people in the industry is by luring them with attractive pay packages. However, this might prove to be an extremely costly affair in the long run. This is where you can find corporate reputation management principles extremely handy.
Introduction to Corporate Reputation Management
The three biggest factors which influence the direction of an employee during job switch are the reputation of the corporation, pay package offered and the growth in the organization. Amongst these the reputation of the corporation or the brand value is probably the prime determinant. By inculcating the importance of corporate reputation managementsocial media reputation management within your employees you can ensure that the communication to the external world is always positive. This will help you to build an unmatched reputation amongst prospective employees and will help you lure them away from your competition even if they are offering higher packages. You can see examples of such cases in various industries with people choosing Apple over Google or vice versa because they think will gel better in the organization they are choosing.
Excellent Environment to Work
With the means of such training regimes you can ensure a healthy atmosphere for everyone to work, which in turn will lessen the politics inside the organization. If the values of team work are ingrained in the employees and they learn to see themselves as part of the corporate entity they will give their best for the betterment of the organization. This will enhance the motivation to work for the company thereby reducing the attrition rate of the organization. Moreover, employees will stop wasting time on futile matters like group politics and work together to enhance the brand value of the organization.
Brand building is a long and continuous process. While no one factor can be attributed to brand building, online reputation repair is undoubtedly one of the most important factors. Look at HCL, the Indian company for example. By implementing Employee First Client Second philosophy they have become a preferred destination for bright students to join ahead of competitors like TCS and Infosys. This philosophy has paid rich dividends immediately and has resulted in HCL continuously closing the gap on fellow software giants.
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