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Business Website Design Groundwork and Planning

Business Website Design Preparation and Planning

A website is a global advertisement, hence business website design training and planning requires a mix of several abilities: business acumen, visualization, marketing knowledge, creativity, technical know how, etc. Hoping to be excused by critics, I might dare to compare the entire website design process with "wine making" which involves planning, collecting the choicest grapes, fermenting, developing, bottling, marketing and selling the product. The inner satisfaction felt with a wine maker when he watches the wine mature before his eyes is not dissimilar to the pleasure felt with a web designer when he monitors his project evolve.

"Preparation is half the game" in almost every area of life and completely planning a website design is absolutely critical for the success. Having been in the industry for several years, frequently I've found that web designers spend some time finding template theories & competitor websites and then instantly begin making the home page. This is a frivolous, just presentational approach that will not reveal the internet architect in a good light. In this article we are going selling a business to analyze a few important steps of planning and website design preparation that may result in an international standard, user-oriented business website.

1. (Warren Buffett time) The CEO outlook: interact with their CEO and Read the info / material of the company / promotion head to get a comprehension of website design demands and their business. Create what I call a "CEO sheet" and note down the information they give you. Exactly what does the company want to achieve through the web site? Which services, products or notions do they wish to highlight? How regarding the company's brand image and customer focus? Naturally a CEO would think about business, more company, yet more business. While understanding the business 's company perspective remember the consumers who permit the business to exist. Your website design planning should focus on building a business that is enduring through the website, not only rapid fortune.

2. (David Ogilvy time) The Marketing perspective: Mental gymnastics is just not effortless but if you possess a powerful imagination you'll have the capacity to comprehend many focus sections of the organization's advertising department. When possible, meet the Advertising Head. When the business doesn't have a committed PR / advertising department try shifting the questions in the CEO sheet from "what/which" class to "how"? Think HOW you may use the website design to increase awareness of most important products, how to create a good standing, the best way to enhance customer perception etc.? Get advice or think up punch lines that hit banners that catch the customer, the eye, special offers etc. Jot down all of this on the 2nd website design preparation sheet - "Advertising Goals Sheet".

3. (Chanakya Strategy Time) R & D: Before any website design theories begin to take shape in the mind, now is the the right time to do exhaustive research. Analyze (not perspective) layout and functionality of competitor websites to assess their weaknesses and strengths. Look at the navigation, organization, performance, customer impact etc. and record what they are doing nicely and ways to do it better. For noticing these points, I would recommend that you simply create your third website design planning sheet titled "Opposition Analysis". Develop a table with features as competitor names and rows . Then take note of your perspectives about each attribute in the applicable boxes.

4. Additionally you understand what your site is going to be competing against. To avoid "analysis paralysis", take a short mental break and indulge in daydreaming. Here is the particular prerogative of website designers - being paid to day dream on the job smiley.gif Let everything you have done to date to draw a rough picture of the site in your mind. Imagination is the true measure of intellect. Dream languidly till you begin to feel the excitement that indicates you are becoming close to completing your website design preparation or even fantasize about your website design. Compare your dream picture with hard business facts and mould the website design mentally.


5. Customers' site experiences not change brand satisfaction but also directly translates into sales. Picture that you go to the web site that you've mentally visualized. Would you feel at home with its colours, usability, functionality, personalization, amount of detail, aesthetics, speed and security?

6. Leonardo Da Vinci Time: Mental refinements can only go thus far. It's time to amalgamate the mental imagery concretely. I've frequently stressed upon website designers to draw their concepts on paper before beginning their favorite editing software with coloured pencils. It allows free expression without constraining your suggestions to tool constraints. Draw, refine and redraw your theory. Make reference to the CEO, Marketing and Competitive Analysis sheets frequently. Cease only if you are satisfied that all the mental exercise you have done in the above measures is well reflected in your drawing. Now think about the web designing tools you will want yourself and consult together with your internet programming team seeing scripts, databases along with other technical necessities of the website. I firmly suggest finding alternative strategies or expanding knowledge of tools rather than totally distorting your drawn theory because of software limitations. The option will present itself, should you try hard enough.

7. (Sherlock Holmes Time) Step Down: Sherlock himself did play the violin at odd hours and was intensely conscious of the power of detachment. A well-rested free head is a powerful weapon. Release all ideas associated with site design for a while and do something else. After a brief complete break start designing your web site.

Names of some famous people have been mentioned above for a reason. The astute website designer can read about the famous on a vacation to get insights into necessary perspectives or in free time.

Talent fuels fire. Sub aware and the conscious are both far more powerful than we get. You are going to pleasantly surprise yourself when occasionally a couple of hours are taken by the whole website design planning. One last word: Remember to savor and cherish your creation when it is entire.

Tags : business

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