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Digital Signage and the Rewards of Going Outdoors

Digital signage has literally exploded in latest years. Given that the development of flat panel TVs in the late nineties they've totally usurped the home Television industry as well as seeping out of house to now litter the shopping malls, shops and transport hubs of our cities and towns.

And these digital out of residence systems are now seeping outside to the high street with outdoor digital signage becoming a sizable element in the complete outdoor marketing sector - but s digital outdoor signage really worth the headache and expense?

Whilst it really is true that outdoor Tv systems demand protection from the elements, and added expense that does not have an effect on indoor systems, there are many great advantages to utilizing digital signage outdoors.

The first advantage will be the increased size in the audience. Irrespective of how busy a buying mall or retail unit is, there will probably be far more people outdoors the retailer than in so advertising to such greater numbers means more people will see your message. And it is not just passersby who get to view your message either. These driving through the town or travelling on public transport also get to view the message, generating even higher viewing figures.

Secondly, as a result of the proliferation of digital screens in recent years we are now extremely accustomed to seeing these screens about our malls and shopping areas; nonetheless, digital outdoor signage is not almost as widespread as indoor systems so there's less competition in outdoor environments which makes any outdoor digital sign easier to stand out and get seen if the only competition is less attractive static signage.

Yet another benefit to digital outdoor signage is its night time noticeability. When darkness falls and static indicators long turn out to be invisible within the gloom, digital outdoor signage becomes even more noticeable with its illumination impossible to miss.

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