The advantages and disadvantage of Online Marketing
Online Marketing means advertising of your products or services over the internet. Online Marketing lets you market your services and products online at a fraction of the price of traditional advertising.
Internet Marketing includes creation of a strategy suitable to your websiste to promote your business on the internet. It binds together creative and technical details of the web including development layout, advertisement and sale.
Different business models are involved by online Marketing.
Some of Online Marketing's approaches are:
Banner Ad positioning
Internet search engine placement
Online direct selling
On-Line Public Relations
It's many advantages.
One to one approach- The targeted consumer is browsing so the promotional message reaches him personally. This really is used in search engine Marketing where advertisements are based on internet search engine results.
Cater to interests that are particular - Online Marketing and geo-marketing is a form of Advertising that appeals to tastes and special interests rather than the usual comprehensive demographic.
Geo- promotion: You can deliver content that is different based on geographic location, IP address, ISP of the customer.
Distinct content by choice- The customer can exercise their selection of advice
Relatively cheap- On-Line Marketing prices minimum in comparison with other media like TV and print. There is no need to spend on premises that are physical. It involves a small percentage of the advertising budget that is conventional.
Measuring data is not difficult -Nearly all aspects of online Marketing program could be traced, quantified and tested. Advertisers pay per play may Springer Marketing use various means like Pay per impression, Pay per click or pay per action.
Accountability- Online Marketing vests advertisers having a larger level of responsibility.
In spite of these advantages not all companies are online oriented due to the following disadvantages:
You can become involved in unethical or illegal practices. Another disadvantage is that sometime business is such that it needs to be tangible to the consumer and demands a physical demonstration. Or you may be targeting a consumer who's not computer savvy. Additionally, many customers is not going to be secure doing online transactions with their charge card.
Most customers browse the web to find what they want before they visit a shop. Out of all local company hunts, follow their hunt up to the shop having a trip or a phone call. Hence the significance of internet Marketing.