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7 tips for writing a highly effective business communication

Effective business communication is the perogative of every would be-successful entrepreneur.

What is communication? Communicating is the transfer of attitudes, thoughts, signals, symbols, ideas and activities from one person or group or party .

Business is all about communication. The companies all around us today are a product of notions that were "communicated" to specific individuals. There was a transfer of thoughts and notions - which is communication! The brand identities spread all over the business landscape have one aim - to convey the company's essence. Then we must be ready to engage in meaningful, successful communication, if we should reach our target-audience!

Not just communication - but communication that is powerful!

In the business community, written communication is as important as verbal communication. However, a close observation has demonstrated that more executives have poor company writing abilities which have accounted for a majority of company failure, fueled major disaster, increased rejection rate of services and products.

If you need to write copies like sales letters, brochures, memos, prospectuses, catalogs, print ad copies, press releases, formal speeches, novels, posts, sponsorship letters, letters of agreement, and so on, then you will need to have an understanding of the way to write powerful business communication.


Although certain components are thought to be necessary when writing business communication that was particular (as recorded in the preceeding paragraph), in writing an effective company copy you have to take tune with all the following essentials:

1.Use pictures where and when essential. Images they say speaks better! Pictures better tell some stories. In the event that you need to make use of them, get an applicable and clear picture.

2. Make sure your company communication is packaged. Use aesthetic images, quality bond paper and prints. The jist that the way you look is the way you will be addressed employs here also. Give your recipients every reason. Be professional in your communicating.

3. Powerful business communication writing IS A SKILL THAT CAN AND MUST BE DEVELOPED. If you're not well-grounded in your business communicating language that is official - which naturally is English - then attempt to enhance by attending additional English Language courses. It's not possible to compose better expressions than you understand. Look up new terminologies. Learn how tenses and words are combined. Read papers. Each of these will help you in your development effort.

4. Understand the intention (or objective) and make that point only. Do not try to flaunt by merging several applicable points.

5. If what you are writing is more than a note-pad office memo into a collegue or surbodinate, tend not to run your organization communication. Ensure you give the time to proof read your work. It Knowledge sharing does pay in the long run. Even if you have to meet with a deadline, read and re read for accuracy sake.

6. Ensure a friendly tone is used except for instances whereby the business communicating needs such and is diciplinary in nature. When writing for company objective, possess a picture of your recipient in mind.

7. Don't make your business communication a long time. Keep It Short and Simple (KISS). Frequently than not, company communication that is long usually are not read. Active executives may manage to read up the very first three paragraphs while essential points are lost in the epistle! Except for some technical products or if requested for, if you have to write a proposal, keep it to only 2 to 3 pages long. Avoid the snare of attempting to include every detail in one file.

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