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Internal Communications: Planning the Plan

Inner Communications: Planning the Plan


Many companies concentrate on communicating with their crowds that are external; segmenting markets, researching, developing messages and tactics. Focus and this same attention needs to be turned inside to create an internal communications plan. Effective internal communication planning empowers large and small organizations to produce a procedure for information distribution as a means of addressing organizational problems. Before inner communications planning can start some basic questions have to be answered.

-- What's the state of the organization? Question questions. Do a little research. How's your company doing? What do your employees consider the company? You are bound to get more/better answers from an internal survey than an outside one. Some may be surprised by how much employees care and desire to make their workplaces better. You might also uncover some hard truths or understandings. This information will help lay a foundation for what messages are communicated and how they may be conveyed.

That is where a company can define the culture they wish to signify the organization's future. Most firms have an external mission Employee engagement strategy statement. The statement might concentrate on customer service, constant learning, striving to function as the largest company in the marketplace with the most sales, but to be the very best company together with the very best satisfaction ratings, or quality.

Where are we going, and what's the improvement? As goals are achieved inner communication objectives should be quantifiable, and can change over time or priorities change. For instance, the fiscal situation of a firm may be its largest concern. One objective may be to reduce spending by 10%. How can everyone help fall spending? This backed up by management behaviour will be conveyed through multiple routes, multiple times, and after that quantified, and then progress reported to staff.

Approaches or internal communication channels include: manager to employee, employee to big meetings, small assemblies, employee, personal letter or memo, video, email, bulletin board, special occasion, and newsletter. This list to be in order of most powerful has been shown by a number of studies. But this can be determined by the individual organization. Some businesses may use them all, but not effectively. As they say, "content is king." Among the worst things a business can do is speak a great deal, but not actually say anything at all.

With an effective internal communications strategy in place a business will be able build knowledge of firm targets to address staff concerns, and facilitate change initiatives. By answering several basic questions businesses can start communicating more effectively with team members and truly create an organization greater than the total of its parts.

Tags : communication

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